PrestaShop

PrestaShop is a full-featured open-source e-commerce platform. Product management, checkout flows, payment integrations, and a module ecosystem that covers most retail requirements. For PHP-based shops, it's a solid choice.

The limitation is the platform itself. PrestaShop's architecture is rooted in PHP patterns from a decade ago. Extending it means writing PHP modules with Smarty templates. For our dropshipping platform, we augmented PrestaShop with Rust services for the performance-critical sync operations — a pattern that works but highlights the platform's constraints.