A Real AI Search Tool Built for a Film
A director needed an AI search tool that behaved consistently on every take. We took the brief, put a working version in front of the crew within a day, and made it hold up on set.
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Insights
Straight answers on where software and AI earn their keep in a business, and how we make sure what we ship actually works.
Do We Still Need Professionals?
AI made production nearly free and judgement more expensive. Why the $20 subscription is a promotion, not a price — and what you are actually paying a professional for.
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The Code Factory Needs a Foreman
AI can write software all night. Nothing leaves the building until a person opens the crates and checks what the machines actually made, and that person, not the machines, is the expensive part.
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AI is a Confidence Amplifier
AI removes the friction that used to tell people they were out of their depth. The cliff is still there; they just can't see it. What a founder's deleted production database, and the research behind it, say about who should be at the keyboard.
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Chatbot or MCP Server
Every product now gets a chat panel bolted to its side. The better first move is one interface any AI assistant can use, with the chat built on top. Why MCP first wins on composability, cost and discipline.
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Why AI Agents Need Specifications
Give an AI a vague brief and it confidently builds the wrong thing; come back tomorrow and it has forgotten why. Why a written specification is what makes AI-built software dependable, and how much of one you actually need.
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The AI Reckoning
PwC asked 4,454 CEOs and 56% saw no financial benefit from AI. The ones who did had embedded it deep in how the business runs. What separates the two.
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AI Slop & ChatGPT Skins
A buyer's guide. Most AI products you are pitched are a thin skin over someone else's model, sold at enterprise prices. Seven red flags that expose one before you sign.
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Where AI Pays Off in a Small Business
Most corporate AI pilots never make it out of the demo. The ones that do share a pattern a fifty-person firm can copy: one pain point, back-office first, buy before you build.
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Why Broad Fluency Now Beats Deep Specialisation
One engineer can now carry a project from the database to the deploy. Why range now beats narrow expertise, and what that changes about who you hire.
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Model Context Protocol
One open standard so an AI assistant can reach any data source, instead of a bespoke integration per system. What MCP changes for connecting AI to the systems a business already runs, and what it does not.
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CI/CD & QA for AI Development
AI writes software in minutes and ships its mistakes just as fast. The automated checks that catch them before a customer does, so the engineer's time goes on judgement rather than proof-reading.
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What AI Is and When It Is Worth Using
AI is a toolbox, not a miracle cure. What it is good for, what it is not, and how to tell the difference before you spend.
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